Two years ago, big cleaning product companies like Clorox (greenWorks) and Arm&Hammer (Arm&Hammer Essentials) introduced new ecologically-sound lines to their repertoire, on the heels of high sales by niche market competitors like Seventh Generation and Ecover. But although sales soared initially, the companies have taken a hit in the past year. A number of them are reducing their green product lines or dropping them altogether. Are consumers more concerned with their pocket books than with the planet? Or was "greenwashing" just a fad?

Like others on this show, Morehouse psychology professor — and Takeaway contributor — David Wall Rice bought into the hype surrounding Apple's new iPad this week. But on Earth Day, he put his new device away and got insight from a day without technology.