Who Are the Millennials?

Friday, October 18, 2013

Young, wired and living life on the digital edge—meet the millennials. (flickr)

All this week, we've been hearing from millennials about their faith, faith lost and faith found.

But for this generation, those born between 1981 and 2000, technology has been the driving force behind the formation of identity. For millenials, commercial and digital fluency intersect to create a population that is both uniquely individual and globally connected.

Marketing strategist Naz Riahi speaks with The Takeaway about her thoughts on who millennials really are, and how the brands we choose define the lives we live.


Naz Riahi

Produced by:

Ellen Frankman


T.J. Raphael

Comments [3]

Larry Fisher from Brooklyn, N.Y.

Millennials tend to be square. I have no other way of putting it. In Brooklyn, the Millennials are often called "Hipsters" and they are usually square as well.
They have a hard time with simple things. They won't look at you in the eye, they think conversation and humor is reserved for texting, or movies and not part of the real world.
Hey, I work with young actors in my plays, and movies. I have found great young people. I've hired and had good conversations with Millennials at my job, so people are people...but overall, Millennials have led overprotected lives; even the drugs they choose to use, tend to be pharmaceuticals. Jeez, their drug dealer is a pharmacist. I don't get it.

Oct. 18 2013 02:32 PM
Robin from St. Lawrence Valley

I enjoyed this until you described branding as "allowing" consumers to find products. Perhaps I'm too old to understand, but I thought branding was a form of marketing and as such, the interests of the consumer were taken into account as far as they served the interest of the producer. I'm not saying that producers don't care about customers, but any altruistic care they show occurs outside branding and marketing. To blur the details is reminiscent of "1984" and "Animal Farm."

Oct. 18 2013 09:58 AM
Angel from Miami FL

The Generation Y (aka Millenials) are those born between 1986 and 2005. Each generation is roughly a 20 year period.

Oct. 18 2013 09:50 AM

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