Businesses Rate Consumers. Do You Know Your Score?

Friday, May 09, 2014

Most people are familiar with online reviews. As it turns out, many companies are rating YOU. (Venimo/Shutterstock)

Most consumers are familiar with the opportunities to review businesses, but New Tech City's Manoush Zomorodi was surprised to find herself on the other side of the equation when she was reviewed as a customer.

As it turns out, many companies are rating YOU, and you probably already have a few rankings and scores that companies are holding onto right now—it's happening at banks, in car services, in marketing and more.

Today Manoush dives into the business of reviewing customers, and how this might hurt or help companies and consumers.


Manoush Zomorodi

Produced by:

Jay Cowit and Allie Ferguson


T.J. Raphael

Comments [3]

John from Fall River

When did consumers forget that they have the power? If you don't like what Uber does, don't use them and tell them why. People complain about their cell phone providers, but as long as they think they can't live without their cell phones (an attitude carefully fostered through advertising) the providers will have the upper hand.

There are some things people can't do without, but Uber and cell phones are not among them.

May. 09 2014 03:03 PM
Shelby from Portland

Too often in the service industry we the workers, those behind the counter, wheel, etc. are treated like mere peasants or servants -- there a the beckon call of the clientele of the business and not as actual human beings that deserve respect. I think that new ratings such as these have turned the tables for the better in some ways. No you should not be able to be rude to others just because you are having a bad day, you don't have to be chatty but don't be rude to someone that did nothing to have an effect on your bad day.

May. 09 2014 12:37 PM

Revelation 13:17
And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.

The biblical reference immediately came to mind Wonderful when PBS confirms the scripture.

May. 09 2014 12:33 PM

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