With over one million users posting 27.3 million tweets a day, one would expect Twitter to be a hugely profitable organization spread across the globe. But the truth is a little more nuanced than that. Twitter is a big company, one valued at over $1 billion by investors. But, by offering a free service to millions around the world, Twitter, like Facebook, has no immediately obvious way to actually make money.
So how does a company like Twitter stay in business? And what kind of business model can they employ to become profitable?
The Takeaway talks to BBC business correspondent Mark Gregory, who recently spoke with Biz Stone, one of Twitter's co-founders. Mark reports that Twitter does indeed have a plan or two to allow their company to turn a significant profit.