Tony Schwartz, 84, co-creator of "Daisy," the game-changing political ad

Tuesday, June 17, 2008

Tony Schwartz is a former WNYC host and creator of 1964's "Daisy" ad, the first television spot to change the national political conversation. Schwartz died on Sunday at the age of 84. The Takeaway looks at his successors and how they've affected election campaigns.

Contributors:

Leo Duran

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