Politicians and their advocates will spend upwards of $4 billion on ads in this mid-term election cycle, according to Thom Mazloom, founder of the M Network, a communications and branding company.
So is that such a big deal? There will be 20 to 25 percent more in ad spending than in the midterms of 2006. Besides getting big sooner, the ad campaigns have gone negative much faster.
Below, watch Republican candidate for U.S. Senate in Delaware, Christine O'Donnell's first major political ad.