Political Ads of the 2010 Midterms: More Expensive, Negative

Wednesday, October 06, 2010

Christine O'Donnell Ad She's not a witch: Christine O'Donnell's first political ad (Youtube)

Politicians and their advocates will spend upwards of $4 billion on ads in this mid-term election cycle, according to Thom Mazloom, founder of the M Network, a communications and branding company.

So is that such a big deal? There will be 20 to 25 percent more in ad spending than in the midterms of 2006. Besides getting big sooner, the ad campaigns have gone negative much faster.

Below, watch Republican candidate for U.S. Senate in Delaware, Christine O'Donnell's first major political ad.


Thom Mazloom

Produced by:

Jen Poyant

Comments [3]


Peg, my guess would be they're not saying:

"Not enough political ads. We just can't get enough
of 'em. Too many is still not enough."

Oct. 06 2010 10:24 PM
Mike from Seattle, WA

"There will be 20 to 25 percent more in ad spending than in the midterms of 2006."

From a republican perspective:

When the message is to LIMIT irresponsible spending. That statistic seems at odds.

From a democratic perspective:

If SPENDING is good for the economy, this is a GOOD thing, right?

Oct. 06 2010 02:19 PM

What do the polls say about voter opinion concerning the amount and content of political ads this election season?

Oct. 06 2010 08:44 AM

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