It's safe to say Goldman Sachs, Toyota and BP had a rough year. The three high-profile companies all faced huge catastrophes and then suffered the public relations nightmares that followed (and continue to plague them).
Goldman Sachs became a national symbol of Wall Street greed, being the first major firm to face legal charges after the housing crisis. Toyota recalled millions of its vehicles due to faulty accelerators on its cars. Finally, there was the BP oil gusher, which lasted for nearly three months, while victims still have no definitive answer for the amount of damage it caused.
But is there anything these companies could have done to lessen the blow of the backlash against them? Mike Paul, of MGP & Associates P.R., calls himself "The Reputation Doctor." He says we are seeing an increasing number of public relations disasters because "people are taking risks at a higher level and hoping they don't get caught." Peter Goodman, a writer for The New York Times, also weighs in on the discussion.