Detroit Automakers Come Back to Life

Friday, July 23, 2010

Ford Taurus sedan Ford Taurus sedan (myoldpostcards/flickr)

Things are looking up for U.S. automakers. Sales are up, and some companies like Chrysler are projecting that they will end this quarter in the black. This is big news for an industry which required massive government support to avoid bankruptcy less than two years ago. Paul Eisenstein, publisher of The Detroit Bureau, says that the car companies have been making smart moves. 

By slimming their company’s product lines, and introducing new and appealing lineups, the automakers are rebuilding their audience. The question is: can Detroit keep up their recent success and save their once thriving industry?


Paul Eisenstein

Produced by:

Hsi-Chang Lin

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