He’s the first sitting president to appear on a late-night talk show. He’s been on the cover of GQ and Vanity Fair. His weekly “radio” address airs on YouTube and his emails are still going out regularly to supporters. President Obama is using the media in a way no president ever has. Kathleen Hall Jamieson, Director of the Annenberg Public Policy Center at the University of Pennsylvania and co-author of Presidents Creating the Presidency, joins John with an analysis of how the President's communication strategy is working.
"Part of the role is functioning as educator-in-chief, explaining to the public what the challenges are and how we're going to get the solution. Mobilizing the public to endorse presidential action is as much a part of the job as taking presidential action." —Kathleen Hall Jamieson, co-author of Presidents Creating the Presidency, on Obama's recent media appearances
Obama's most recent media appearance was on 60 Minutes last night. The first part of that interview is below.