President Obama: King of all media

Monday, March 23, 2009

He’s the first sitting president to appear on a late-night talk show. He’s been on the cover of GQ and Vanity Fair. His weekly “radio” address airs on YouTube and his emails are still going out regularly to supporters. President Obama is using the media in a way no president ever has. Kathleen Hall Jamieson, Director of the Annenberg Public Policy Center at the University of Pennsylvania and co-author of Presidents Creating the Presidency, joins John with an analysis of how the President's communication strategy is working.

"Part of the role is functioning as educator-in-chief, explaining to the public what the challenges are and how we're going to get the solution. Mobilizing the public to endorse presidential action is as much a part of the job as taking presidential action."
—Kathleen Hall Jamieson, co-author of Presidents Creating the Presidency, on Obama's recent media appearances

Obama's most recent media appearance was on 60 Minutes last night. The first part of that interview is below.


Kathleen Hall Jamieson


Nadia Zonis

Comments [1]


I can't help finding Kathleen Hall Jamieson irritating and rather condescending in her media analysis. Her once interesting insights have come down to a kind of telling the centipede it has a hundred legs.

Also, I have to disagree with her when she says the Republicans don't have or speak with one voice. She should listen more to the radio, especially ABC right here in New York. She will hear non stop attacks on Obama all with the same line of the day strategy they have been using for years.

Mar. 23 2009 12:21 PM

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