Are you a brand-loyal consumer? Are you a cookie-eater? If so, you may have noticed a void at the supermarket these past five years. The crème-filled Hydrox cookie disappeared from shelves in 2003, but, with a huge marketing push, is being revived by the Kellogg Company at stores this week—sans trans fat.
Which brands would you bring back?
Guest: Karen MacKenzie, president of the marketing firm the MacKenzie Agency