You can't get swine flu from eating pork. (And it’s not even called swine flu anymore—technically it’s H1N1 Influenza A.) Nonetheless, the pork industry can’t be happy about having its product associated with a frightening illness, even if that association is completely imaginary. Advertising consultant Cindy Gallop (who's never actually worked for the pork industry) joins The Takeaway with her creative suggestions for resuscitating a product that's been sullied by circumstances.
Curious about the pork industry's response to the flu? Check out our conversation with Mike Faga from Iowa Select Farms, the largest pig producer in Iowa, in Pork producers push back at H1N1 fears.