The Mexican city of Puebla is trying a bright pink experiment in a culture famous for its machismo and violence. In an effort to prevent violent crimes against women passengers, 35 new taxis are driving the streets. These pink cars are driven by women and will pick up only female passengers. Inside, each pink taxi comes with a beauty kit, a GPS system and an alarm button. We talk to Eduardo Del Castillo, CEO of Pink Taxi, along with Elena Alvarez, a recent passenger.
For a look inside the Pink Taxi, watch the video below: