Newspapers are in crisis. More and more readers are migrating to the web, even as revenue from online ads plummets. Suggestions for how the industry can stay alive abound, but so far they're just that--suggestions. Jeff Jarvis, a professor at the CUNY Graduate School of Journalism who writes about media at the Buzzmachine
blog, joins The Takeaway to share his ideas for how newspapers must evolve to survive.
Check out Jeff Jarvis' book, What Would Google Do?
"If you try to charge for content, you gain a lot of costs. You have to market, number one. Number two, you shut yourself off from the world of search and that is suicidal."
— CUNY journalism professor Jeff Jarvis on the importance of free online content for newspapers