At Work and Twittering Away

Thursday, August 06, 2009

Increasing numbers of employers are asking their workers to tweet. The popular micro-blog Twitter allows companies to promote themselves in 140 characters or less. So why limit press releases to the PR department? But employers in government and the military are trying to figure out how to make sure they retain control of the messages that get out on Twitter or Facebook. Rachael King is a contributing technology writer for Businessweek. She joins The Takeaway to talk about the next step in social networking.


Rachael King


Amy Holmes and Jen Poyant

Comments [2]

Krista DeSouza

t's great for business, and as stated in the audio, businesses with Twitter employees just need to make clear certain guidelines for users as to how and how not to represent the company. From then on it's pretty much a cake walk; make the Tweets fun and informative and you will certainly attract a sizable following to extend your brand to.

Follow me @ and/or my personal

Sep. 03 2009 11:38 PM
Krista DeSouza

It's most intriguing how social networking is changing the face of world interaction as we know it. Everyone wants a piece of the action, ie politicians, corporations, students, entertainers, aspiring entrepreneurs, college administration, even churches!
I for one am a HUGE supporter of Twitter. That interaction Twitter helps to facilitate is like none other. The key is that it allows "regular Joes" (for a lack of a better term) like me get to interact with companies and institutions that NO OTHER form of media communications has allowed. For goodness sakes, even OPRAH is in on the conversation though her Tweets and few and far between (haha). It makes Followers feel that more connected which leads to being more viable to want to support those Followed. I

Sep. 03 2009 11:36 PM

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