Got GOP? Jeff Goodby on re-branding the Republican Party

Thursday, November 06, 2008

President Bush's approval rating has dipped below 30 percent and the Republicans got pummeled during this election cycle. It's clear that enthusiasm in the GOP base has eroded. To help get the elephant back on its feet, The Takeaway turns to advertising guru Jeff Goodby. He's the advertising mastermind behind the popular (and long-running) 'Got milk?' campaign.


Jeff Goodby

Comments [1]


A successful re-branding campaign can be run. Here is a creative brief redux for the re-branding of the GOP:

Jan. 26 2009 01:47 PM

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