The Future of Advertising

Tuesday, July 07, 2009

Transcript

As much as the world of journalism is having to react and evolve quickly due to the proliferation of blogs and social networking sites like Twitter taking over much of the fast-paced reporting, so too does the world of advertising. In the face of technological advances like TiVo, which allow viewers to fast forward over their very bread-and-butter, ad agencies and the companies they represent are having to get very creative to capture consumers' attention. To discuss the brave new world of 30-second spot- free advertising, we turn to advertising consultant and former chairman of ad agency BBH, Cindy Gallop.

Click through for transcript

Here's how one company is handling the change in advertising:

Guests:

Cindy Gallop

Hosted by:

Todd Zwillich

Contributors:

Melissa Locker

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