The Future of NASCAR in the Era of Bankruptcy

Will struggling automakers have to cut their support for stock car racing?

Monday, June 08, 2009

As Treasury Department officials pore over the books of GM and Chrysler, what do they make of the millions of dollars the auto makers spend on NASCAR? Is it worthwhile marketing? Does NASCAR success translate to bottom-line profit? To answer some of these questions we turn to Gary Belsky, editor-in-chief of ESPN The Magazine.

Guests:

Gary Belsky

Contributors:

David J Fazekas and Melissa Locker

Comments [2]

Joe Racer

yer nuts

Jun. 08 2009 09:22 AM
Hudson

Nascar should start a separate race that uses only electric cars. I know people love the noise of combustion engines, but I think this would actually be a smart move for Nascar to prepare for the future, as well as a great way to start getting people to become comfortable and even excited about electric cars.

Jun. 08 2009 07:31 AM

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