Dan Ariely on why we pay taxes (and why we sometimes don't)

Wednesday, April 15, 2009

It's Tax Day! In these challenging economic times, and in the wake of massive bank bailouts and several of Obama's cabinet nominees who took tax missteps, people may be fishing for an excuse not to pay all of their taxes. For a primer on what motivates us to cheat—and what keeps us honest—we are joined by behavioral economist Dan Ariely. He is the James B. Duke Professor of Behavioral Economics at Duke University and author of Predictably Irrational.
"The majority of the financial burden of cheating doesn't come from those individuals who don't pay at all, it comes from lots of people who are just shaving their taxes just by a little bit."
—Duke University Professor Dan Ariely on people cheating on taxes

For more Tax Day drama, check out our Producer's Note on the Battle of the Tax Day Tea Parties.


Dan Ariely

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Lynn Sherr

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