Arizona Losing Tourists, Seeks to Rebrand

Wednesday, May 19, 2010

Flags of Arizona and the U.S. (flickr user Surat Lozowick (cc:by-nc-sa))

In the wake of Arizona's new immigration law, the state is facing a growing public relations problem, and big potential losses in tourism and other forms of revenue. Everyone from convention-goers to bands on tour are avoiding the state, and the city of Phoenix predicts a loss of $90 million over the next five years because of these cancellations. We want to know from you: If you were to rebrand YOUR state, what slogan would you come up with? Tell us in six words or fewer. 

Advertising consultant, Cindy Gallop, helps us dissect the problem faced by Arizona and the challenges of rebranding an entire state.


Cindy Gallop

Comments [7]

Ed from Ohio

Rebranding may not be what Arizona needs to protect its image from further damage. There may be a better strategic choice -

May. 26 2010 06:58 AM
theWritist from

Arizona: Stylin' and racial profilin'.

May. 19 2010 03:19 PM
Carmen from Oklahoma City

Oklahoma, where tornados give you a "twist"

May. 19 2010 10:27 AM
Douglas from Boca Raton, FL

Florida: No Oil on _our_ beaches (yet).

May. 19 2010 10:08 AM
Patty Leonard from Warren Michigan

Michigan, of beautiful greenery and gorgeous water....

May. 18 2010 05:12 PM
sjc from Boston, MA

Massachusetts - where Casino gambling will keep Millions of $$ in our state!

May. 18 2010 03:47 PM
Michael Ambrose from Miami, FL

Considering that Florida is about to be enveloped by the BP oil spill, perhaps it is time to change from the Sunshine State to the Altered State.

May. 18 2010 10:47 AM

Leave a Comment

Email addresses are required but never displayed.