Will the iPad Save the News?

Thursday, May 13, 2010

The experience of holding a tablet or eReader is so different from using a computer that it's changing our attitudes toward paying for digital media. A new consumer survey from the Boston Consulting Group finds that tablets are nudging consumers to give up their cheapskate ways and pay for content, but it has to include extras and come at the right price.

We talk to Boston Consulting Group Managing Director John Rose* about this transition.  (you can read the whole survey: BCG e-reader survey (241k, PDF))

*Rose sits on the Board of Trustees of WNYC, The Takeaway's home station.


John Rose

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