Advertising firms face collapsing economy, skittish consumers

Thursday, November 20, 2008

When an economic downturn hits, everyone starts pinching pennies. Advertisers are keenly aware of this fact and quickly start altering their ads to emphasize value, fuel efficiency and economy over taste or style. Cindy Gallop, former chairman of the ad agency BBH now consultant, explains how advertising changes during a recession.


Cindy Gallop


Melissa Locker

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.