Advertising firms face collapsing economy, skittish consumers

Thursday, November 20, 2008

When an economic downturn hits, everyone starts pinching pennies. Advertisers are keenly aware of this fact and quickly start altering their ads to emphasize value, fuel efficiency and economy over taste or style. Cindy Gallop, former chairman of the ad agency BBH now consultant, explains how advertising changes during a recession.


Cindy Gallop


Melissa Locker

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