Battle of the Brands: Do Attack Ads Work?

Domino's and other companies are bashing their competitors

Wednesday, June 10, 2009

Consumers are spending less money, so companies are using increasingly aggressive advertising techniques to compete for dwindling dollars. Does bashing your competitors help or hurt? Advertising consultant Cindy Gallop joins The Takeaway to describe the fierce ad climate.

"It's the brands that project the most confidence in themselves that can sell themselves on their own merits, and not attack the competition, that will ultimately succeed."
— Advertising consultant Cindy Gallop on advertising in the recession

This Domino's commercial is an example of the battle of the brands. Take a look.


Cindy Gallop

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Farai Chideya


Stephanie Loleng

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