Selling the Affordable Care Act

Monday, May 13, 2013

The implementation of the Affordable Care Act is the responsibility of the Department of Health and Human Services, which largely writes the regulations; oversees notifying hospitals and providers about what is changing; provides insurers with fair warning of new regulations and requirements; and heads up the national campaign to inform the public.

In a controversial move, the federal government has turned to private sources to help with the marketing and information campaign for the ACA. What is not in dispute, according to Health and Human Services Secretary Kathleen Sebelius, is that the marketing and information campaign is an essential first step in getting the health care law up and running.


Kathleen Sebelius

Produced by:

Mythili Rao

Comments [2]


Did Kathleen Sebelius write those questions?

"Thank you, John. Good to visit with you." And it's easy to see why.

May. 13 2013 12:32 PM

No 'train wreck" here; just lollipops for everyone.
Thanks for the "news",

May. 13 2013 09:29 AM

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