An Ad Agency Rethinks Publishing

Monday, January 07, 2013

Last year was a tough one for print. Newsweek magazine closed its doors on December 31st, while Penguin and Random House, two giants of traditional publishing, combined forces to forge ahead in the new, electronic landscape.

In 2013, among Kindles, iPads, and eBooks, a new initiative from a decades-old ad agency is trying to shake up the publishing world. 

Nick Barham and Jake Dockter are the brains behind Sharp Stuff, a storytelling initiative from the ad agency Wieden + Kennedy. Their first publication is called "American Dreamers," a collection of essays that look ahead. 


Nick Barham and Jake Dockter

Comments [1]

Larry Fisher from Brooklyn, N.Y.

Perhaps "American Dreamers," will find the next great American novel.

Jan. 07 2013 01:26 PM

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