Weather Channel to Begin Naming Winter Storms

Wednesday, October 03, 2012

A snow plow in Brooklyn can't get passed parked cars in Brooklyn, days after the city's bungled response to the Christmas-week blizzard. (Azi Paybarah / wnyc)

Yesterday The Weather Channel announced that they want to "proactively name winter storms" freeing us from the uncreative "blizzard of 2007" construction.

Cindy Gallop, an ad consultant and former chairman of BBH New York, explains the move.

Guests:

Cindy Gallop

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