The 'Pandora' of the Art World

Tuesday, October 02, 2012

The world of fine art — from the auction house to the home display — has long been considered the realm of the stuffy, old and wealthy. One imagines collectors examining sought-after pieces through opera glasses, wine glasses in hand, noses in the air.

Fine art is also one of the last mediums to resist the digital pull. These days, while we buy music, shoes, books and anything else we want online, art has remained a world apart.

The developers of aim to change that. CEO Carter Cleveland and COO Sebastian Cwilich bill the website as the Pandora for the art world, an algorithm-based website that draws on a users' art preferences for find new artists they'll love. Cleveland, a young computer programmer with a passion for art, and Cwilich, a former executive at Christie's Auction House, hope to upend the art world, and to open fine art to a new, digital generation.


Carter Cleveland and Sebastian Cwilich

Produced by:

Jillian Weinberger

Comments [5]

Sebastian Cwilich from New York, NY

Thanks again for having us on. We've created a special invite code for listeners of The Takeaway. Just follow the link below to create an immediate account on without having to go through the regular request invite process:

Enjoy and look forward to your feedback on our beta site.


Sebastian Cwilich

Oct. 03 2012 03:21 PM
Kelly Arbor from Mendocino County

not sure why, but is not letting just anyone on, you have to have an 'invite' and then, it seems, you have to wait - even if you have complied with their request to supply names of friends.

one can't help but wonder why they are being so restrictive. i hope this doesn't reinforce the public perception of the visual arts as elitist.

i am looking forward to seeing what all the fuss is about.

Oct. 02 2012 10:36 PM

Where will will take me when my favorite painting is Emile Nolde's painting The Crucifixion done in 1912.

Oct. 02 2012 04:22 PM
Sheila from brooklyn, ny

For the algorithm:

Wangechi Mutu, Backlash Blues
Agnes Martin, Dark River
James Turrell, Crater’s Eye
Yoko Ono, Yes (ladder piece)

Oct. 02 2012 04:17 PM
Larry Fisher from Brooklyn, N.Y.

I love the site...Next is to combine art with music. In the seventies, my friends and I would listen to music and try to sync a television show or movie to the music. The same could be done with

Of course there could also be a site called artsy fartsy. The tag line could be,"For those who are full of themselves.

Oct. 02 2012 11:11 AM

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