The Glass Cliff: Marissa Mayer is Yahoo's New CEO

Tuesday, July 17, 2012

Marissa Mayer is Yahoo’s new CEO. The 37-year-old female and former Google executive will be the fifth official CEO in five years for the struggling Silicon Valley company. She also becomes a rarity in Silicon Valley: a female CEO in a male-dominated industry.

Her first-rate engineering background and strong record at Google more than qualify her for the job. But Yahoo's recent troubles suggest there may be another factor in the mix.

It's been called the "glass cliff": When a company is flailing to keep its head above water, there is a tendency to choose a compassionate, team-playing female CEO to rescue the drowning corporation. Cindy Gallop is an advertising consultant in New York.


Cindy Gallop

Produced by:

Charlotte Evans

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