The End of the Cable Package

Monday, July 16, 2012

A lot of Americans love The Daily Show. But those Americans usually don't watch Nickelodeon. Cable subscribers are paying for both, though — along with a host of other channels they don't watch.

Last week, DirecTV blacked out 19 channels owned by Viacom, including Comedy Central, Nickelodeon, and MTV. To anyone with internet access, this would only be an inconvenient hiccup, but Viacom amped up the pressure by cutting off streaming video to its shows' websites. This isn't about one or two shows: it's about the bundle price Viacom charges DirecTV for all of its channels — whether you've heard of them (VH1) or not (the Centric Channel).

But could there be a paradigm shift on the horizon? Brian Stelter of The New York Times' Media Decoder Blog thinks we could be heading toward 'à la carte' programming.


Brian Stelter

Produced by:

Brad Mielke and Jillian Weinberger

Comments [2]


Separation of content and delivery would be a huge step toward saner cable and internet services.

Jul. 16 2012 03:45 PM
Larry Fox from MA

this was a potentially informative story about the immediate future of cable, bundles and the various choices online that we already have and will have soon but your reporter added nothing and in fact distracted from the information I was hoping to learn. It could have been a shorter story with just john giving the details but instead felt like you were trying to fill time. is it possible to revisit this topic one day soon or bring in another expert? I suspect your listeners would appreciate it. the idea of a la carte cable is nothing new but it's time may have finally come and the more it's reported on the more the big cable companies might be forced to offer it.

thank you

Jul. 16 2012 03:10 PM

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