Yesterday on The Takeaway Kathleen Hall Jamieson and Andrew Rasiej discussed how political campaigns use data mining to target campaign ads. Both the Romney campaign and the Obama campaign have teams of techies sifting through the data tied to social media accounts to find out what kind of person you are and craft ads targeting your kind of person.
But other data experts are working on ways to sift through data that is relevant to our lives, data that might give us information on anything from medicine, to our ancestry, to the state of traffic on Los Angeles’s busy highways.
Sam Madden is the leader of bigdata@CSAIL, a research group at MIT’s Computer Science and Artificial Intelligence Library. The group is sponsored by different tech companies, including Intel, and seeks to find ways to process and analyze the ever-growing amount of digital information in the universe.