Campaign Messaging as Tweet and as Tome

Wednesday, June 13, 2012

Republican presidential candidate and former Massachusetts Gov. Mitt Romney speaks during a campaign event in St. Louis, Missouri. (Getty)

During many elections, the burden when it comes to political messaging is on the incumbent, who has to explain his own accomplishments during his first four years. At fundraisers, President Obama has said that the entire message of his opponent’s campaign can fit on a bumper sticker, or in a tweet: "It's Obama's Fault." The Obama campaign, on the other hand, has a more nuanced story to push on voters, and that puts them at a disadvantage.

Julian Zelizer, a professor of history and public affairs at Princeton University, discusses political messaging past and present.


Julian Zelizer

Produced by:

John Light

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