We’ve been talking all week about Facebook’s looming step into public life, set to take place this Friday. But since the social networking giant filed for its IPO back in February, there’s been one issue that’s come up time and time again: mobile monetization.
Facebook users are now spending more time accessing the social network from their mobile devices than from the classic Facebook website, according to recent tech reports. This is a major financial problem and Facebook admits it: Last week, the company amended its S-1 filing with the SEC to underscore the fact that the growing mobile trend is not being monetized.
Patrick Moorhead, principal analyst at Moor Insights & Strategy, a tech-industry research firm, analyzes the magnitude of Facebook’s mobile problem.