Klout Scores Rank Online Influence: How Do You Measure Up?

Wednesday, May 09, 2012

There are shades of Justin Bieber in Teddy Wayne's fictional character, Jonny Valentine (tabercil/Wikipedia Commons)

President Obama’s score is 91. Lady Gaga’s is 94. But Justin Bieber is the man to beat, with an all-time high score of 100. On what metric does the President of the United States lose out to pop stars? It’s not about style, humor or staying in key. It’s about Klout, an online service that measures your internet influence.

As Anthony Wing Kosner, web developer and contributor to Forbes.com, explains, the company aggregates your social media accounts (Facebook, Twitter, Tumblr and all the others), and calculates a score based on your number of followers, your followers’ influence, how often you contribute, and much more. Sam Fiorella first learned of Klout in a job interview. His prospective employer showed Fiorella his score on the spot, and promptly hired someone else. Fiorella spent months trying to raise his Klout score, but his current job and most of his lucrative freelance projects have come through other channels. He's now opted out of Klout. 

Want to find out what your Klout score is? Check it out at Klout.com.


Sam Fiorella and Anthony Wing Kosner

Produced by:

Jillian Weinberger

Comments [10]

Play The Game from Not A Log Cabin Somewhere

I'm not saying it's right, but it would make sense that a pop icon has more influence online than the President. Most people wouldn't recognize a picture of their own senators, but they can pick Lady Gaga out of a lineup without blinking.

As for those of you who resist the game...that's fine. You're one less person I'm competing with in a job market that demands my attention on more levels than ever. It's clear you baby-boomer late-adopting punch-card types can't handle it because it's not 1971 anymore. Your so-called strategies clearly haven't worked, so get out and let Gen X fix the mess you've made for the world.

May. 13 2012 10:34 AM

Klout sells flawed data about you to non sophisticated advertisers. That's their business. Plain and simple.

May. 11 2012 11:03 AM
bob from Philadelphia

Klout's behind on this - check out SocialLadder - they have an iPhone app that connects social influencers with all kinds of local deals, all based on how influential they are. Even better, users get the deals right inside the app. Exclusive VIP access, free drinks etc. all based on a users' social influence rating.

May. 09 2012 02:14 PM
Marketing Executive from NYC

This story completely misses the point of what Klout is and what it measures.

Klout is a social media monitoring tool. It's groundbreaking for the marketing/PR industry as it's the first tool of its nature.

Klout is not about measuring who is the most powerful person in the world, it's about measuring how influential someone is *on social media*

I agree that the company was misguided to hire based on Klout score... but why would he want to work for a company with that narrow a view of marketing anyway?

And why would that company want to hire someone who's supposed to be a marketing expert but had never even heard of Klout? His resulting obsession with Klout score and victimized attitude don't exactly indicate a well-balanced potential employee, strategist, or manager.

May. 09 2012 12:11 PM
RDHarmony from Midwest

In the end, when you and I need assistance with real world problems, we won't be contacting anyone who majors in "modern day navel-gazing" seeking, instead, people with actual expertise and skills.

May. 09 2012 10:58 AM
Marjorie Hack from Staten Island, NY

We are coming every closer to Gary Shteyngart's "Super Sad But True Love Story," and that is extremely frightening. Does anybody work in this country anymore? I just got an iPad but who has time to use it? I'm on the computer all day for work, on a Blackberry away from work and I have to cook, clean and exercise. I will be proud to maintain a 0 Klout score for the rest of my life. Enough already.

May. 09 2012 09:34 AM
Dan from NYC

I glazed over this whole segment & didn't hear a word.

May. 09 2012 09:02 AM
John SMYthe from NYC

Nice, these free advertising topics. Klout is an idea whose time has come, and went.

May. 09 2012 09:01 AM

Who is Justin Bieber?

May. 09 2012 07:15 AM
Philip Greenberg from brklyn

what is the The Dalai Lama's score --

May. 09 2012 07:00 AM

Leave a Comment

Email addresses are required but never displayed.