Campaign Slogans from This Moment Forward

Tuesday, May 01, 2012

President Barack Obama (Steve Jurvetson/flickr)

Presidential campaign slogans: we’ve come to know them, love them, loathe them, and in some cases, completely forget them. Some slogans, like Warren G. Harding’s "Cox and Cocktails,” sound perplexing in hindsight. Others, like Jimmy Carter’s “Not Just Peanuts” slogan, seem sweetly naïve thirty years later. And then there’s President Obama’s new slogan, simply “Forward.” What does it mean?

Kathleen Hall Jamieson specializes in political language and rhetoric. She’s a professor of communications and the director of the Annenberg Public Policy Center at the University of Pennsylvania. 


Kathleen Hall Jamieson

Produced by:

Kristen Meinzer

Comments [4]


Hope and Change resonates for more people this year than in 2008.

May. 01 2012 11:14 AM
Jessie Henshaw from way uptown

It’s telling that OWS social issues follow much the same narrative as the old political economic movements, focusing on the social values of decision makers. That doesn’t actually agree with the recent big advances in natural science.

The developing view of natural science is also ignored by the mainstream policy community, too, and the press generally as well, of course. What the science is saying is the problems we face are due to well intended, but deeply misunderstood, choices about natural systems,… **that create the appearance of social bias rather than follow from it**.

So everyone’s attraction of complaining about social bias becomes a real barrier to asking the right questions, is my takeaway.

May. 01 2012 10:00 AM
Frederick Perry from Brooklyn

Barack Obama - "Not quite as bad as the other guy."
Mitt Romney - "Fewer Syllables for America!"

May. 01 2012 09:32 AM
James Feldman MD MPH

Romeny Campaign slogan:
2 cadillacs in every garage, a butler in every pantry

May. 01 2012 09:15 AM

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