The Romney Campaign's Image Makeover

Tuesday, April 17, 2012

Mitt Romney and his wife Ann greet the crowd gathered at election night headquarters inside the Tampa Convention Center. (Paul J. Richards/Getty)

It's no secret that Mitt Romney has a bit of an image problem with the American public. In an ABC News/Washington Post poll released late last month, the presumed Republican nominee had the lowest favorability rating of any major Presidential contender since the poll's launch. But in the past week, the campaign has begun to reorient itself. Romney has been appearing at events backed by women supporters and speaking out on women's issues, a constituency with which he has lagged far behind the President. The candidate and his wife, Ann, sat down for their first national television interview together with Diane Sawyer. And many in the national Republican Party are calling on Romney to embrace his Mormon faith to allow voters a window into his personal life.

Explaining the Romney campaign makeover is Anna Sale, reporter for It's A Free Country, and Ron Christie, republican strategist and Takeaway contributor.


Ron Christie and Anna Sale

Produced by:

Joseph Capriglione

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