Israel Bans Use of Overly Thin Models

Wednesday, March 21, 2012

Models at BCBGMAXAZRIA - Runway - Mercedes-Benz Fashion Week 2014 (Frazer Harrison/Getty)

Israel passed a law earlier this week that bans local advertisers from using overly thin models in their campaigns. It also requires publications to disclose when images are altered or photoshopped to make models appear thinner. The law's supporters hope it will promote healthier eating habits among models and stop glamorizing extreme thinness among the general population.

We talk with Adi Barkan, Israeli fashion photographer and modeling agent who has long championed this legislation.


Adi Barkan

Produced by:

Arwa Gunja

Comments [1]


It's not going to do any good until society's attitude changes, which is unlikely to happen. Regardless of what the models look like, when a girl or woman who's average looking at best walks down the street and sees how she's treated differently than the pretty ones by everyday people, what a magazine says isn't going to matter.

We act like the media are these evil giants telling women what they "should" look like and the rest of society is singing a happy "everyone is equally wonderful!" campfire song... and that's not the case. Ads and media are the symptom, not the cause; it's society as a whole that dictates what they want to see, and unattractive women (regardless of their size) are often invisible. We still judge female political candidates in part by how they look, and you want to tell me it's the media that's the problem? They may be the magnifying glass that blows these attitudes up to gigantic proportions, but they didn't invent those attitudes in the first place.

Let's just face it: attractive people are treated better. It's always been that way, it's unlikely to change, there have been studies proving it. What's considered attractive tends to change over time; right now it happens to be "skinny" but in thirty years it may be something else.

Mar. 23 2012 08:43 AM

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