Facebook's Game-Changing IPO

Wednesday, February 01, 2012

Mark Zuckerberg (Getty)

Facebook is scheduled to release its initial public offering sometime on Wednesday, and is rumored to be valued at $100 billion. If it turns out to be worth more than $100 billion, Facebook would be the fifteenth-largest IPO in world history, out-valuing Google's 2004 IPO by sixfold. This means big changes for the company itself, which could see many of its chief ideas people and programmers striking out on their own.

Media theorist Douglas Rushkoff is the author of "Program or Be Programmed: Ten Commandments for a Digital Age" and has more insight on what the IPO means for Facebook.


Douglas Rushkoff

Produced by:

Jillian Weinberger

Comments [3]

Jessie Henshaw from way uptown

You have great insights in "Program or..be Programmed". Learning to "see" the difference between a user's view of a system and the system's view of the user is important! For most people it's an effort, like "learning to see" for an artist who only discovers what they are looking at when they find how to draw it.

You might have an easier time than most understanding how our way of sustaining our economic prosperity has become a matter of also depleting all the affordable resources on earth as fast as we can. That's the big one. I nibble all around the edges of that and poke holes in the middle occasionally on my blog, Reading Nature's Signals. http://synapse9.com/signals

Feb. 01 2012 10:55 AM
carl, queens, n.y.

in our ''lives''...

Feb. 01 2012 06:54 AM
carl , queens, n.y.

mark should spend part of the windfall on diversified animal causes.. the gates-buffet foundation,despite the fact that its worth between 60 to 80 billion, don't donate 1 penny to animal causes... a couple of years ago, i begged them to allocate i% of their funds to animal causes... they responded with a list of causes they support... not a penny for animals like they play no part in our..

Feb. 01 2012 06:42 AM

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