What do Sony Pictures, A&W Restaurants, Saab, American Apparel, Sears, Kellogg's Corn Pops, MySpace, Soap Opera Digest, and Nokia have in common? They’re ten brands that 24/7 Wall St, a Delaware-based financial news group, says won’t survive through 2012. And it looks like some of those predictions might already be coming true — on Tuesday, Sears announced it will close more than 100 stores after lackluster holiday sales.
Dan Gross is economics editor and columnist at Yahoo! Finance. Karen Post is a branding expert and author of "Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference." They discuss the likelihood of the predictions actually happening.