Brands That Might Be Extinct in 2012

Wednesday, December 28, 2011

What do Sony Pictures, A&W Restaurants, Saab, American Apparel, Sears, Kellogg's Corn Pops, MySpace, Soap Opera Digest, and Nokia have in common? They’re ten brands that 24/7 Wall St, a Delaware-based financial news group, says won’t survive through 2012. And it looks like some of those predictions might already be coming true — on Tuesday, Sears announced it will close more than 100 stores after lackluster holiday sales.

Dan Gross is economics editor and columnist at Yahoo! Finance. Karen Post is a branding expert and author of "Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference." They discuss the likelihood of the predictions actually happening.


Dan Gross and Karen Post

Produced by:

Sitara Nieves and Mythili Rao

Comments [2]


MySpace is still beating out Google+, according to newest reports:

MySpace is still in the top 100 sites worldwide, ahead of Tumblr & HuffPo. Surprisingly, Reddit is nowhere in sight:

Dec. 29 2011 04:03 PM

Just two days ago the story on the takeaway was that retail sales for 2011 are up from 2010. The source for that story should be flushed.

Dec. 28 2011 09:02 AM

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