Lowe's Pulls Ads From Reality Show 'All-American Muslim'

Monday, December 12, 2011

Last month The Takeaway discussed "All-American Muslim," TLC's latest reality show. In the month that the show has been on air, the Florida Family Association mounted a campaign against the program. Last week, one of the show's advertisers, Lowe's, announced that they would no longer run their ads on "All-American Muslim." "Lowe's has received a significant amount of communication on this program, from every perspective possible," the company's statement said. "Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views."

Sami Elmansoury serves on the Immigrant Rights Task Force of the Office of the Borough President of Manhattan. He started a petition to Lowe's, asking that the home-improvement company "stand up against the bigots of the anti-Islam/Islamophobia industry." Cindy Gallop, advertising consultant, also joins the program.


Sami Elmansoury

Comments [25]

Haroon Temueri from Santa Clarita, CA

I am appauled by bigotry of some poeple. Which religion does not have extremists. Muslim's have a fair share of the crazy's too. Islam was, is and will not be a threat to the United States. Yes it challenges the bigots, so called self righteous like the one who wrote the letters and complained about the equal opportunity. It is true little knowledge is a dangerous thing. These complaining poeple are exactly those kind of poeple who have no knowledge. If Islam is a threat than Thomas Jefferson was a threat to America.

Dec. 14 2011 10:36 PM
Mike from Seattle

Where was this Florida group protesting when
Keith Ellison swore his oath of office on the (Thomas Jefferson's) Qur'an.

Protesting not Keith Ellison but that unamerican subversive Thomas Jefferson?

Dec. 14 2011 01:28 PM
Mike from Seattle

I work near one of the most diverse communities in the nation - Rainier Valley, Seattle. The jLowe's
in this community has had muslim women (distinctive wear) working for them since well before "All American Muslims" (think "All American Guy", "All American Girl" cute - misleading) aired - September, 2010.

I think it's a great thing for the record, but, it certainly puts Lowe's on the side of diversity long before this "controversy" which is the exact word a spokesperson for Lowe's inferred in so
many words in their response:

"the show became a "lightning rod for people to voice complaints from a variety of perspectives — political, social and otherwise."


Hardly a racist, bigoted, unjustifiable decision for ANY business let alone Lowe's.

The focus seems to be on Lowe's far more than
the Florida based group that spurred the story in the first place.

Their rationale, according to NPR:

"the Florida Family Association complained, saying the program was "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."



This should be the basis by which advertising is pulled and programs are cancelled?

By that standard TV is a wasteland.

For YEARS there has been the show "Little Mosque on the Prairie" in Canada (I think 6 seasons now):


No muslim uprisings there.

The mayor of the town who's been living among these muslims all his life, begs to differ with the Florida group's depiction of the muslims in his community.

Maybe it's NOT the muslims or the program causing all the problems.

Maybe Lowe's isn't the bad guy here.

Maybe the worst that will come of this is that we might learn a little bit about muslims, who like ANY other religious community, like ANY other community have their good side AND bad side. Except for those pointing the fingers, who no doubt have skeletons of their own, we might be able to move on from this to far more pressing matters.

Dec. 14 2011 11:47 AM
Woosh from D.C.

We really ought to give more recognition to the decency with which average Muslims treat non-Muslims. It is a testament to their humanity that they manage to ignore what their faith teaches against non-believers. Below is a short exerpt of the Qur'an. At least 60% of this "holy" book consists of similar content:

“Those that deny God’s revelations shall be sternly punished; God is mighty and capable of revenge” (3:5). “As for the unbelievers, neither their riches nor their children will in the least save them from God’s judgment. They shall become fuel for the Fire” (3:10). “Say to the unbelievers: ‘You shall be overthrown and driven into Hell—an evil resting place!’” (3:12). “The only true faith in God’s sight is Islam. . . . He that denies God’s revelations should know that swift is God’s reckoning” (3:19). “Let the believers not make friends with infidels in preference to the faithful—he that does this has nothing to hope for from God—except in self-defense” (3:28). “Believers, do not make friends with any but your own people. They will spare no pains to corrupt you. They desire nothing but your ruin. Their hatred is evident from what they utter with their mouths, but greater is the hatred which their breasts conceal” (3:118). “If you have suffered a defeat, so did the enemy. We alternate these vicissitudes among mankind so that God may know the true believers and choose martyrs from among you (God does not love the evil-doers); and that God may test the faithful and annihilate the infidels” (3:140). “Believers, if you yield to the infidels they will drag you back to unbelief and you will return headlong to perdition. . . . We will put terror into the hearts of the unbelievers. . . . The Fire shall be their home” (3:149–51).

Dec. 14 2011 10:53 AM

There were Muslims amongst the first Americans that came to this country. they were brought here from Africa against their will and forced into slavery and later forced into Christianity. So guess lowes are keeping with good Christian tradition with their actions. Most of the christian so called anerican hate mongers came to this country after the first African Muslims did. So whose country is it ant way? White European Americans will always believes its theirs but intelligent and just plane normal people know that's not true. Score one more for hatred promoted through Christianity... Go KKK!

Dec. 14 2011 08:06 AM
Phyllis from Brooklyn

At first, I was upset about the news that Lowe's had pulled its ads from All-American Muslim. I prefer to patronize our great local hardware store here in Brooklyn, but Lowe's does sometimes carry items that a smaller store does not and since it is very convenient, I was doing mental gymnastics about how to avoid shopping there. Then my husband reminded me that Home Depot is a huge supporter of Conservative Christian causes and I was immediately struck by the timing of this and wonder if Home Depot, surely Lowe's competition, isn't behind this entire thing! If Home Depot connections started the drumbeat against a TV program for what it DID NOT portray ("bad Muslims") and were objecting that it only showed "good" and "normal" Muslims, what does that tell you? This might be one corporate giant trying to slay another through a social prism at a crucial time of the year for business. Has anyone thought about this?

Dec. 13 2011 09:52 AM

I'll bet that Florida Family Assoc. is made up of ten people. Companies kowtowing to bigots just encourages them.

Dec. 13 2011 08:34 AM

I don't care about their advertising. I don't even care so much that there are people foolish enough to think everyone of a certain belief is waiting to blow them up. What scares me is when those people are able to become organized AND actually are able to make a difference somehow. By removing those ads in response to this controversy, Lowes has empowered the type of people that make me sick and embarrassed to share the same nationality with.

Dec. 13 2011 08:15 AM
Dennis from Worcester, MA

I applaud Lowes for pulling their support from a show that tries to portray Muslims in a positive light.

Dec. 13 2011 07:03 AM
Karim from CT

These hate mongers organizations greatly resemble The German Storm Troopers (SA) who preceded the SS and played a key role in Adolf Hitler's rise to power in the 1920s and 1930s… if we stay silenced, we did not learn anything from history!
Corporations like Low’s who choose to please evil for a profit are as guilty as them and should be boycotted by all decent citizens regardless of national origin or religious believes!

Dec. 13 2011 01:39 AM

Thank you much for bringing light on this issue. We cannot and should not tolerate such forms of bigotry that threaten our American values.

Dec. 12 2011 02:42 PM
Terry McKenna from Dover NJ

What is funny about all this, especially in light of the 70th anniversary of Pearl Harbor is that we endured far more pain from our Japanese and German enemies in WW2 yet did not continue the hatred after victory. The War of Terror will likely never end, but no need to hate all Muslims. Compared to the carnage of a full scale war, whatever harm done Americans by a small group of Muslims should be understood in context.

The right wing organizations that play at hatred have no sense of context, nor any sense of shame.

Dec. 12 2011 01:43 PM
Alyssa Freeman from Richmond, VA

Katchoo - How many times do you ever get discriminated against because you're a Christian? Anyone even assume you're a terrorist? A murderer? Anyone ever think your people are trying to take over the country and make everyone act and believe like you? This is all about discrimination against Muslims and the assumption that they're all terrorists. You said "Tolerance has many faces, not just for Islam." Did you mean NOT JUST or NOT? Are you for tolerance or not? Toelrance of some but not others is not really tolerance.

Dec. 12 2011 01:11 PM
Brian Keegan from South Florida

According to the Florida Family Association website Home Depot has also pulled their ads. So depending on which side of the debate you are on you can shop at either or find another local source for home improvement items.

Personally, I deplore the FFA tactics. They have a right to their opinions but they should try to influence public opinion with a logical and rational presentation of their views and not just impose their version of morality on the rest of society.

Dec. 12 2011 12:16 PM
Bill Owsley from MI

The question that occurs to me - given All American Muslim, where are the show for the Catholics that avoid showing the pedophiles, the one for Baptist, that avoid the abortion doctor murderers and clinic bombers, the Amish that avoids the beard cutters. the Jews that avoids their dominance in finance, medicine, arts, etc? Is this show about Muslims just some propaganda?

Dec. 12 2011 10:42 AM

Muslim is not a race so get over it

Dec. 12 2011 10:12 AM
Mashal from New Jersey, US

Thank you for featuring this story during your rush hour time slot. It needed to be addressed and it's great that it was heard by a big audience; our voices were heard and that's the beauty of America.

Dec. 12 2011 10:12 AM

I have worked at Lowes. great company, good employer. But pulling support from this program is such cowardice. Its not attacking christian beliefs to have ONE program on television promoting positive images of Muslims when so many are promting poor ones. Its also not propaganda. Muslims in the US have no televison or radio networks. They have no publishing houses in the US catering to thier beliefs and faiths. This is just more evangelical paranoia and censorship.

Dec. 12 2011 10:09 AM

I agree with Estelle not Sally. I wish you took time to interview those of us who agree with Lowes. I myself am tired of always having to defend my Christian beliefs...what America was founded on. Tolerance has many faces not just for Islam.

Dec. 12 2011 10:00 AM
Penny Guyer from Rhode Island

Thank you for bringing Lowes' act of cowardice to our attention. How could they cave into such bigotry?
I have spent thousands at Lowes over the past few years, updating my house. Looks like Home Depot from now on--
or better yet, a local independent hardware store!
PS What other companies have pulled their ads? They deserve the same censure.

Dec. 12 2011 09:47 AM

I would've appreciate both viewpoints instead of the only one you presented.

Dec. 12 2011 09:36 AM
David Lightstone

I do not recall the author, but there is an applicable quote - "Those who forget history are destine to repeat it"

Apparently the policy wonks have forgotten the efforts made to prevent situation comedies having casts of African descent.

That our society needs such situation comedies in order to dispell the associated cultural phobias is another question

Dec. 12 2011 09:30 AM
Alex from Fredericksburg Virginia

Lowes can do what it wants, they're a private company looking out for the American Dollar, not for "societal or political" correctness. That being said SOMEONE in this nation needs to stand up and remind us all that this is supposed to be a nation of religious tolerance, not a nation of fear and ignorance. Rick Perry in particular seemed "concerned" about the right of children to pray in schools; but you can be sure he wasn't talking about the Muslim call to prayer over public school loudspeakers.

Dec. 12 2011 09:15 AM
Sally Renata from South Carolina

Lowe's sponsorship of the All American Muslim show was a brave position to take - an important step. Hatred is bred from ignorance. Their decision to drop the show tells me they lack a backbone.

Dec. 12 2011 09:11 AM
Sherine Aboelezz

Thank you so much for taking the time out of your schedule to report on this very American issue! You help us all to be better Americans!

Dec. 12 2011 09:02 AM

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