The Political Ads of the 2012 Race

Tuesday, November 29, 2011

Gov. Rick Perry during a debate in Michigan. (Scott Olson/Getty)

"From the creator of 'I'm Running For Office for Pete's Sake' comes the story of two men trapped in the same body — Mitt versus Mitt." It sounds like a movie trailer, but it's really the latest political ad from the Democratic National Committee. The DNC is reportedly spending $22,000 to run the ad this week. Among the GOP presidential candidates, Rick Perry has already spent $2.8 million on advertising, Ron Paul has spent $2.1 million, Mitt Romney has spent $134,000, and Herman Cain has spent $78,900. But what kind of poll numbers does one TV spot really buy?

Kathleen Hall Jameisondirector of the Annenberg Public Policy Center at the University of Pennsylvania, looks at how both sides are taking comments out of context to make damning ads. You can see more examples at


Comments [1]


James Taranto of the Wall Street Journal's web column, "Best of the Web" already did this story, yesterday. But Taranto compared the misleading quotes with what New York Times (The Takeaway's "partner") columnists have been doing for the past several weeks:

Nov. 29 2011 08:43 AM

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