Flash Forward: The Future of Innovation in a Post-Steve Jobs Era

Friday, October 07, 2011

After Steve Jobs died on Wednesday, many reflected on his innovations, and how they changed what the world has come to expect from technology. His intuitive understanding of design and human psychology helped him to create a user-friendly approach to high-tech computing which, in turn, made Apple one of the most popular brands in the world.

Steven Johnson, the author of "Where Good Ideas Come From: The Natural History of Innovation" and "The Innovator's Cookbook," and advertising consultant Cindy Gallop talk about what it takes to nurture innovation, and the essential role of branding in innovation — two things Jobs understood well.


Cindy Gallop and Steven Johnson

Produced by:

Ben Gottlieb

Comments [1]

Angel from Miami, FL

Why are we looking for a successor to the "benevolent" dictator? Jobs didn't invent the future. HP sold tablets in '98 and Microsoft showcased the multi-touch screen in 2003. Jobs had the freedom to put these products together into one product but he didn't invent it or was even the first to envision it. Most companies are ruled by committee (or really old men) and don't allow individual employees to walk about picking up unused technology from other companies. If they did we'd have far more advanced products on the market right now.

Unless you believe in the whole "nail that sticks out" philosophy, anybody -ANYBODY- can do what Jobs did.

Oct. 07 2011 09:50 AM

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