The Cost of PR as Runaway Prius Leads to New Toyota Inquiry

Tuesday, March 16, 2010

A California man claims that while driving on a freeway near San Diego, his Toyota Prius took him for a 94 mph joy ride.  Although nobody was injured, the incident immediately prompted a new investigation into the safety of the vehicle. Louise StoryWall Street and finance reporter for The New York Times, estimates what this latest PR blow will cost the embattled Japanese automaker.

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    Louise Story

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