Consumers Won't Pay Green for a Green Clean

Friday, April 22, 2011

Two years ago, big cleaning product companies like Clorox (greenWorks) and Arm&Hammer (Arm&Hammer Essentials) introduced new ecologically-sound lines to their repertoire, on the heels of high sales by niche market competitors like Seventh Generation and Ecover. But although sales soared initially, the companies have taken a hit in the past year. A number of them are reducing their green product lines or dropping them altogether. Are consumers more concerned with their pocket books than with the planet? Or was "greenwashing" just a fad?

Louise Story, Wall Street and finance reporter for The New York Times, says that despite the bad overall numbers, niche market companies are still growing.

Produced by:

Kateri A. Jochum


Louise Story

Comments [2]


PS my ecover dish detergent is 2-3 times more effective in removing grease than cheap store brand detergents. So it's actually not that expensive.

Apr. 22 2011 08:49 AM

I never bought Green Works because I saw the clorox seal on the label. Once I saw that, I assumed the contents were not manufactured in a "green" manner. Sorry clorox - you're too big to be green.

Apr. 22 2011 07:28 AM

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