Proctor & Gamble Look for Rising 'Tide' of Dry Cleaners

Thursday, December 09, 2010

When it comes to brands you find in the laundry aisle, Tide has been reinvented about a million different ways, whether as a more concentrated detergent formula, into a stain remover, or a fabric softener. There is one area of the laundry industry that has historically been very hard to corner nationally, however. Tide's parent company, Proctor and Gamble, now intends to take the brand into...dry cleaning. Can a major company like Tide replace mom-and-pop? 

Louise Story, Wall Street and Finance reporter for our partner The New York Times, says that Tide-branded dry cleaners will soon be popping up, right next door to your neighborhood mom and pop cleaners...and why the notion of a national dry cleaning chain has never taken off before.

Produced by:

Jen Poyant

Contributors:

Louise Story

Comments [2]

Michael from Bloomfield, NJ

Go into a dry cleaner and be sure to smell the suddenly identifiable chemical smell of Tide? That's terrible! Is the smell of the popular laundry detergent now expected to usher forth memories, hopes, dreams. No!

Dec. 12 2010 07:21 PM
Steven from USA

No Way! Its been tried by so many with millions of dollars behind em and there is no such thing as a national brand of dry cleaners. Its a relationship business and unless they do a roll up of the best companies while retaining there management. it won't work!

Dec. 10 2010 11:08 AM

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