Jeffrey Liker

University of Michigan

Professor at the University of Michigan’s College of Engineering and co-author of The Toyota Way

Jeffrey Liker appears in the following:

How Did Toyota's Problem-Solving Methods Fail?

Thursday, February 04, 2010

Toyota’s recall of 2.3 million vehicles is sending shockwaves through the automobile industry. We look at why a company that has built its reputation on customer service and problem-solving is in so much trouble now and whether those strengths could help it get back on its feet.

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