Perhaps the only disaster equal in magnitude to the oil spill in the Gulf is the public relations disaster BP has on its hands for causing the spill. After weeks of embarrassing gaffes from BP executives, namely CEO Tony Hayward, BP is struggling to regain its footing. With the announcement that the maladroit Hayward is stepping away from overseeing daily operations related to the spill, BP is launching a media blitz in an attempt to mend their public image.
The centerpiece of that PR campaign is Darryl Willis. Willis is BP's vice president for resources who is now overseeing BP's claims process in the Gulf coast. He's also the star of a new ad campaign that seeks to portray him and the company as more caring and sincere than the steely Hayward. Part of the selling point of that strategy is the fact that Willis is a Louisiana native.