Mark Borowski
culture arts entertainment media region middle east
Fame for nothing: how the Iraqi shoe chucker will be remembered (or not)
By
John Hockenberry,
Adaora Udoji
Guest:
Mark Borowski
Wednesday, December 17 2008
The Iraqi journalist who threw a pair of shoes at President Bush over the weekend in Baghdad is expected to appear before a judge tomorrow. It's the first step in a legal process that could end in a criminal trial. But facing jailtime does not have to mean a quiet drifting into anonymity. Joining The Takeaway is Mark Borowski, a British publicist and the author of "The Fame Formula," a book about people who have soared from nothingness to fame.
"Shoe-throwing man is now his brand--He should be sent all over the world to throw shoes at people we don't like."
— Mark Borowski on how the Iraqi reporter who threw his shoes at President Bush can create tongue-in-cheek commercial gain from his fleeting fame
— Mark Borowski on how the Iraqi reporter who threw his shoes at President Bush can create tongue-in-cheek commercial gain from his fleeting fame
The show is a co-production of WNYC Radio and Public Radio International,
in collaboration with The BBC World Service, New York Times Radio and WGBH Boston.
