http://www.thetakeaway.org/2009/jul/21/harry-potter-and-stupendous-revenue/ http://www.podtrac.com/pts/redirect.mp3/audio.wnyc.org/takeaway/takeaway072109c.mp3 Harry Potter and the Staggering Profits http://www.thetakeaway.org/2009/jul/21/harry-potter-and-stupendous-revenue/ true 7116 segment "Harry Potter and the Half Blood Prince" premiered last Wednesday. By Sunday, the film had raked in approximately $160 million—$20 million more than the previous Potter film. To deconstruct the Harry Potter juggernaut, The Takeaway talks to Susan Gunelius, president and CEO of KeySplash Creati