http://www.thetakeaway.org/2010/apr/12/graham-button-obama-brand/ http://www.podtrac.com/pts/redirect.mp3/audio.wnyc.org/takeaway/takeaway041210_2f.mp3 Graham Button on the Obama Brand http://www.thetakeaway.org/2010/apr/12/graham-button-obama-brand/ http://media.wnyc.org/media/photologue/photos/3152320690_545e0a747a_o.jpg true 35330 segment Many have discussed the "branding" of President Obama, but the danger is that brands can get tarnished. We hear from Graham Button, creative designer for Genesis Inc. in Denver Colorado. He is one of the world's leading brand designers and explains what makes a "brand" so important. He tells us that http://media.wnyc.org/media/photologue/photos/cache/3152320690_545e0a747a_o_26_square.jpg http://media.wnyc.org/media/photologue/photos/cache/3152320690_545e0a747a_o_26_square.jpg