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Sports marketers keep their eye on the ball, brace for tough economic times

By John Hockenberry, Adaora Udoji

Monday, October 6 2008

A trip to the ball park, hockey rink or whatever sports venue suits your fancy has always been a great way to escape from it all for a few hours. But sports marketers are starting to worry that fans and big corporate sponsors are thinking twice about spending at the ball game during tough economic times.

Guest: John Lombardo, SportsBusiness Journal. Lombardo covers the impact of the economic crisis on the sports industry.
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