North America, Society, Business and Economy , Europe, Advertising, International , Gender and Sexuality
South Carolina: It’s not easy being “so gay”
By John Hockenberry, Adaora Udoji, Chelsea Merz
July 17, 2008, 06:56 AM
A London-based advertising campaign, aimed at generating gay travel to the United States is selling South Carolina as “so gay.” South Carolina officials are saying “no way.” The Takeaway talks to the ad man behind this controversial campaign.
Guest: Ian Johnson, Founder and CEO of OUT NOW Consulting. The firm helps companies market to gay and lesbian communities.
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The show is a co-production of WNYC Radio and Public Radio International,
in collaboration with The BBC World Service, New York Times Radio and WGBH Boston.
